Some perspectives on Google Apps for the Enterprise. The question basicly seems to be is Google serious about the Apps business or not ...
.... This may be the year Google makes or breaks GAPE, the enterprise version of Google Apps that lets businesses license hosted e-mail, instant documents, spreadsheets and other applications for $50 per user per year.
The numbers sound great on paper: 2,000 new businesses per day signing up for Google Apps. Then there are hearty testimonials from customers now freed from Microsoft Office or Lotus Notes.
The problem is that neither Microsoft nor IBM will wait for Google to come and take market share. Microsoft has Office Live Workspace, and it's likely IBM will answer with an SAAS (software as a service) version of Lotus Symphony. ....
... Barbin said Google is trying to secure six to eight large prospects considering GAPE for anywhere from 1,000 to 20,000 seats. One prospect expects to scale to 100,000 seats. "These are large, sophisticated IT shops that are kicking the tires pretty hard," he said.
Though Barbin couldn't name those customers, he said Google is placing a heavy emphasis on financial services and high-tech, the verticals where Office and Lotus are layered so thick. Appirio is right in the mix, helping Google with its application development, SAAS strategy and SAAS rollout expertise.
Still, analysts at IDC are skeptical that Google will get the traction it needs to muscle Microsoft and IBM from major accounts. ...
... Moreover, Happe said, Google is involved in so many big ideas, from social platforms to wireless networks, that it will be really hard for the company to chip away at Microsoft and IBM in the office and collaboration space.
This is why 2008 will be a telling year for Google Apps. If Google can land a dozen large GAPE installations over the next 12 months, it will give the suite the momentum it needs to roll forward. If the big fish don't bite, it's unlikely the company will put the same resources behind it.
If GAPE fails, it's not clear how much Google will lose. The beauty of this SAAS software is that it is a fortified version of the consumer Google Apps that the company has been rolling out the last few years. Users will still use the free editions of Apps; in the cloud, it's all relative.
Moreover, unlike Yahoo, the company wouldn't have to shut down the whole enterprise division—Google still has Geo and the Google Search Appliance to hawk.
Even so, a healthy SAAS business could be a major supporting money-maker for Google when the online ad market matures in five years or so. ...